I Love Ugly
I Love Ugly (ILU) was started in 2008 as an art project by our founder and Creative Director, Valentin Ozich.
Initially a passion project, ILU was conceived through late nights spent pondering over a rapidly expanding body of designs and illustrations within his bedroom in Auckland, New Zealand.
Their mission is to create a unique, high-end, yet affordable, convenient experience that improves and inspires our customers' lives through how they dress, think, and live, so they can become the best version of themselves and influence those around them.
Valentin studied graphic design but was also an aspiring artist with an insatiable desire to bring his work to market.
After exhibiting his work through solo art exhibitions, he decided to do a screenprinting course, where he was exposed to a new medium for his art and designs to exist.
With no business experience, no fashion experience, and a bold vision to create a global brand, I Love Ugly was born.
Opening Hours
- Monday 9am - 6pm
- Tuesday 9am - 6pm
- Wednesday 9am - 6pm
- Thursday 9am - 6pm
- Friday 9am - 6pm
- Saturday 10am - 5pm
- Sunday 10am - 5pm
Business hours are prone to change.
Christmas and Public Holidays.
Parking
With over 10,000 car parks in the city centre, find one where you need it.
Central City
Classics
From the Cathedral Square markets to the Margaret Mahy playground, these beloved central city experiences always draw us back to the CBD.
Music Is My Friend - Flare Street Art Festival
Street artist Kophie Hulsbosch – AKA Meep – is emblematic of the street art scene in Ōtautahi Christchurch.
Antarctic Street Art
This mural is one of two commissioned to celebrate Christchurch's unique status as an Antarctic gateway city.
Transitional Cathedral
The Cardboard Cathedral, formally called the Transitional Cathedral, in Christchurch, New Zealand, is the transitional...
Old Government Building
The former Government Building is a heritage building in Christchurch, New Zealand. It was designed by Joseph Maddison...
Central City Classics
From the Cathedral Square markets to the Margaret Mahy playground, these beloved central city experiences always draw us back to the CBD.
Dahlias Artwork
Seven oversized dahlias bloom in the central city.
Tribute to Ernest Rutherford
A tribute to Ernest Rutherford, who studied at the University of Canterbury and is regarded as the father of nuclear...
Godley Statue
The Godley Statue is a bronze statue situated in Cathedral Square in Christchurch, New Zealand. It commemorates the...
