I Love Ugly
I Love Ugly (ILU) was started in 2008 as an art project by our founder and Creative Director, Valentin Ozich.
Initially a passion project, ILU was conceived through late nights spent pondering over a rapidly expanding body of designs and illustrations within his bedroom in Auckland, New Zealand.
Their mission is to create a unique, high-end, yet affordable, convenient experience that improves and inspires our customers' lives through how they dress, think, and live, so they can become the best version of themselves and influence those around them.
Valentin studied graphic design but was also an aspiring artist with an insatiable desire to bring his work to market.
After exhibiting his work through solo art exhibitions, he decided to do a screenprinting course, where he was exposed to a new medium for his art and designs to exist.
With no business experience, no fashion experience, and a bold vision to create a global brand, I Love Ugly was born.
Opening Hours
- Monday 9am - 6pm
- Tuesday 9am - 6pm
- Wednesday 9am - 6pm
- Thursday 9am - 6pm
- Friday 9am - 6pm
- Saturday 10am - 5pm
- Sunday 10am - 5pm
Business hours are prone to change.
Christmas and Public Holidays.
Parking
With over 10,000 car parks in the city centre, find one where you need it.
Central City
Classics
From the Cathedral Square markets to the Margaret Mahy playground, these beloved central city experiences always draw us back to the CBD.
Kate Sheppard Memorial
The Kate Sheppard National Memorial, located in the city of Christchurch, is New Zealand's first memorial to the...
Transitional Cathedral
The Cardboard Cathedral, formally called the Transitional Cathedral, in Christchurch, New Zealand, is the transitional...
Antarctic Street Art
This mural is one of two commissioned to celebrate Christchurch's unique status as an Antarctic gateway city.
Godley Statue
The Godley Statue is a bronze statue situated in Cathedral Square in Christchurch, New Zealand. It commemorates the...
Central City Classics
From the Cathedral Square markets to the Margaret Mahy playground, these beloved central city experiences always draw us back to the CBD.
Conduit sculpture
This artwork was designed by Auckland creative studio Creature Post and has been made from a repurposed wayfinding...
Dahlias Artwork
Seven oversized dahlias bloom in the central city.
War Memorial
The Bridge of Remembrance is one of two main war memorials in Christchurch, New Zealand.
