I Love Ugly
I Love Ugly is Located at The Crossing Shopping Centre
Central City
We are excited I love Ugly's first South Island store is located here in Christchurch Central City at The Crossing, so pop in and say hi to Issac (right) and his crew!!!
I Love Ugly (ILU) was started in 2008 as an art project by our founder and Creative Director, Valentin Ozich.
Initially a passion project, ILU was conceived through late nights spent pondering over a rapidly expanding body of designs and illustrations within his bedroom in Auckland, New Zealand
Their mission is to create a unique, high-end, yet affordable, convenient experience that improves and inspires our customers' lives through how they dress, think, and live, so they can become the best version of themselves and influence those around them.
Valentin studied graphic design but was also an aspiring artist with an insatiable desire to bring his work to market. After exhibiting his work through solo art exhibitions, he decided to do a screenprinting course, where he was exposed to a new medium for his art and designs to exist. With no business experience, no fashion experience, and a bold vision to create a global brand, I Love Ugly was born.
Today I Love Ugly continues to grow as an internationally recognised brand.
Still independently owned, despite hitting some rough patches along the way, it has carved out a niche as a premium yet accessible lifestyle brand with a fanbase spanning globally throughout New Zealand, Australia, the US, Europe, and Japan.
Collaborating with some of the world's most prestigious heritage brands, such as Onitsuka Tiger and JanSport, yet never forgetting our homegrown roots.
Throughout our growth, we continue to show love to lesser-known creatives, musicians, artists, athletes, and innovators from New Zealand and around the globe.
Parking
With over 10,000 car parks in the city centre, find one where you need it.
Central City
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Captain James Cook Statue
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